“No muss—no fuss!” Madonna captioned a video of herself removing her Chrome Clay Mask. “Coming to America soon!” According to her, the mask absorbs dirt, which is then lifted by the magnet, while leaving skin moisturized. Waibel says clinical trials need to be done to confirm whether magnetic masks actually boost skin circulation and collagen. "The mask may be stimulating collagen and circulation because our body is made up of ions (for example, sodium ions, potassium ions, chloride ions, etc.)," she says. "This is important for your skin due to collagen and circulation is an aspect of your skin that helps with its tightness and glowing look."
Goldenberg says people who have acne should be wary of using these products, since the mud masks may clog their pores. Those with rosacea should also take a pass, he says, because increasing blood flow to their skin can increase redness. And, Zeichner says, as with any new skincare product, if you develop redness, burning, or itching when you use it, immediately remove the mask and thoroughly wash it off of your face.
But Zeichner says it may be worth giving these products a try—provided your budget allows for it. “The only downside I see to using a magnetic face mask is the damage they can do to your pocketbook, as some carry a high price tag,” he says.
The masks look cool (they’re literally lifted off of your skin by the magnet when you remove them) but they don’t come cheap: Prices range from $55 to $250. Is there something to this trend?
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